"YCN is a design agency, which describes itself as ‘Producing work across all media and representing the finest creative people for commissions and collaborations’. They say of themselves that ‘YCN today produces advertising, design and other creative communications in all media; both for its own projects and ventures, and on behalf its various clients’. They are a ‘group of designers, art directors, developers, writers, illustrators and project managers work together at 72 Rivington Street in London’. (http://agency.ycnonline.com/) They also run an annual competition which offers students the chance to fulfill creative briefs from a range of high profile clients and enter that work in a competition. ‘The YCN Student Awards shine a light on new creative talent, and centre on a collection of live creative briefs’. (http://awards.ycnonline.com/)"
My Reaction
Looking at the briefs within the YCN brief, there are quite a good range of different things that can be made. There are a couple that stick out more then others. I think some of first idea's are good however things you have to consider, that is if its video you dont want to make it look scrappy (unless your going for that look.) So posters and still media are proberly the best thing to go for.
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