Research On Branding Guidelines

One of a key parts to this project is to make our own branding guidelines. However first of all, i needed to know what they were and some examples. This entry is going to be have a few good and a few not so good branding guidelines. 

Bad Examples;

This guideline is from BBC, which i expected to be good considering how big they are. I can understand using two main colours however the block on the white background makes it look a bit plain and amateur. There is so much white space not being used it makes it look like its been made in paint. They have stuck to the same fonts and colour scheme which is key. 

Here are a few more snaps of this PDF. 

 http://issuu.com/bondo/docs/bbci/12

Good One; 

Looking through other branding guidelines, they all stick to two or three colours. When i come across the Skype guidelines book, the front cover seems a bit plain, boring and not very fun. However it all changes by a few words that appear second page. 

"Hello You, You are reading this"

When i red these 6 words, it made me laugh. I got me involved already and is very humerous and makes me want to read more. Which is proberly the best because the whole book changes compared to the front cover. It becomes colourful, fun yet simple.  It sticks to the "Skype" theme. Few screenshots below. 

http://issuu.com/bondo/docs/skype_brand_book_-_think