Some History On Packaging ....!

Kelloggs

Kelloggs is one of the oldest companies around and its use of packaging has been simular since 1906. There is one particular cereal thats always stuck in your heard when you say Kelloggs and that is Corn Flakes. 


Corn Flakes
Corn flakes was founded before Kelloggs branded in 1896. In 1906 in became apart of Kelloggs. Packaging since then has been based on a very simular idea. It tends to be a white background with a picture of chicken/rooster as the main unique point.

 this is from ealier 70's decade. The rooster is the main feature of the box. The colour theme is green, yellow and red which are very primary colours. Its a simple design but once you see the rooster in these colours, you know its something to do with corn flakes. Also the kelloggs sign is very simple and again very noticeable. Its that joined up red text, you will know it anywhere.

This is slightly different because it has a sponsor. Seasame street joined with corn flakes to make it more appiling to children. The kelloggs logo again is very recongizable. This is different because instead of the rooster they used the bird out of seasame street. 

 

 This is the newest addition to the range. Its just got a close up of the main feature of the range. Its got the same colour scheme as it did originally but as technology as progressed the effects of the rooster is better. Its alot more 3d with better lighting and shading. Again its very simple and effective with the white background.


Below is some more images of previous boxes that follow the same scheme.

 A well known brand is always a key to a successful product however having unique features to a box like the rooster its effective and will be known very well.