Research Into Apps

Research

Bulmers

Bulmers

This is also a free app to download for andriod/ iPad / iPhones. There are more good points then bad points towards this app.

Lets start of with the good points; the main difference is the fact there's alot more to do on this app. It starts of with a nice animation with of a bottle of its product. It introduces what the app your on. After that it comes up with a menu which you are able to do several options. Some of the links involve the camera again and having fun with the products/ marketing. Also a key page that will make people use the app more and more is the fact they have an "offers" page, where regular updated offers are avaliable. The whole camera fun part of the app is supported with the sharing on pictures on facebook and twitter.

Research Into Apps

Research


As we are making somewhat of an app, i will be first researching into apps using an iPad.

Magners
This is free app for iPhone however you are able to download for iPad. There are some good points and bad points towards this app.

The whole colour scheme behind it is strong and keeps going through the whole Magners advertising is kept to the same colours. The image behind the app logo is ment be the cider itself in a glass. I think its a good thing to do because if the colour scheme is catching you will want to buy one because it looks nice and refreshing. Another good thing is the app itself. Its very interactivity but very simple. All you do is take a picture of yourself/ or a person and then you choose a beard and then it makes an animation of bees making a beard on your face, which you able to upload straight to facebook.

The bad points are the logo of a bee, unless you've seen the adverts its completely random. Bee's aren't nothing to do with Cider. On the app itself, there is only one thing to do on it, i think it could of done with some other features because on the app it only says that it is cider once and that in the title. The app doesn't really have a menu screen and i think not having other links makes it a bit boring. Also the man image on it is an older gentlemen and i think that sort of puts younger people off it because i think people from the younger generation drink it more. Another bad point behind it is the fact you really do need a camera, so it restricts it from the iPad. Also the fact they have considered it on andriod is a bonus.

Here are a few screen shots of the App;

Mood Board

As you might already know, there's a lot of alcoholic drinks out there. I resulted to something that i like. Ive cancelled it down to some form of cider drink and thought id do a mood board of "board".

Brief

For this assignment, you will devise and design an app for iPad and iPhone which promotes an alcoholic drink brand of your choice.  This needs to feature a 15 second introductory animation/motion graphics sequence (which you will allow users to skip) followed by an interactive app which offers users something useful, informative or entertaining related to your chosen brand. 

You will look into alcohol brands and advertising, and undertake broader visual research, which enables you to design a graphic style for use in the animation/motion graphics and app with a cultural focus and set of values suitable to your brand.  You will use the imagery you devise to create interesting and imaginative visuals that bring the branded identity to life.  You will choose a piece of music to work with for your animation/motion graphic sequence which corresponds to the visual theme which you can animate your piece to, and produce storyboards and an animatic which plans your sequence.  You will use After Effects to produce the finished piece.

You will research a range of apps for iPad and iPhone, and devise ideas for your interactive sequence.  You will research interface/interactive design for iPad and iPhone (including usability and gestures) and design your interactivity according to these findings.  You will plan the content of your app and produce relevant design planning document (including flow diagrams, wireframes, mock-ups).  You will also undertake technical research related to design for iPad and iPhone (including resolution/pixel dimension issues). 

The final outcome for this assignment is a prototype of your app which you could pitch to your client, not a fully functioning app running on the iPad and iPhone.  This prototype must feature a finished animated introduction and a demonstration of the app mocked-up into an iPad and iPhone graphic shell.  This client pitch will take place in class on Wednesday 7^th December.